Trade Education & Advocacy

Brand confidence and meaningful advocacy comes from knowledge. Kirstie Henderson, the founder of Project Still draws on formal WSET Spirits education and real world experience to deliver category and brand education to venue teams, grounded in technical understanding ensuring staff feel empowered to recommend, serve and speak about your spirit with clarity and authenticity.

• Staff training

• Knowledge sessions that build confidence to recommend the spirit

• Category education

• Hospitality-facing brand education tools